We tell you that Branding is defined as a process of defining and building a brand, for this we use a planned management of various communication and positioning processes.In this process, tangible and intangible elements surrounding the brand are developed in order to build and transmit a promise that is the center of this process.These include the corporate image, corporate colours, corporate identity and the standards used in communication.All these actions influence and determine the Brand Value (Whether Company or Person), achieving its distinctive, relevant and sustainable character over time.The objective will always be to develop a branding that allows the brand to position itself in the market, being a reference and placing it in the minds of consumers directly or indirectly. Branding is made up of five elements:Naming, or creation of a nameCorporate identityPositioningBrand loyaltyBrand architecture