Question 1

What is Branding?

Accepted Answer

We tell you that Branding is defined as a process of defining and building a brand, for this we use a planned management of various communication and positioning processes.
In this process, tangible and intangible elements surrounding the brand are developed in order to build and transmit a promise that is the center of this process.
These include the corporate image, corporate colours, corporate identity and the standards used in communication.
All these actions influence and determine the Brand Value (Whether Company or Person), achieving its distinctive, relevant and sustainable character over time.
The objective will always be to develop a branding that allows the brand to position itself in the market, being a reference and placing it in the minds of consumers directly or indirectly.
 
Branding is made up of five elements:
1. Naming, or creation of a name
2. Corporate identity
3. Positioning
4. Brand loyalty
5. Brand architecture

Question 2

What is B2B? (Business to Business)

Accepted Answer

In Spanish it would be Business to Business (from the English business-to-business or B2B) and refers to commercial transactions between companies , that is, those established between a manufacturer and the distributor of a product, or between a distributor and a retailer.
 
Unlike B2C (Business to Customer) which are relationships between a merchant and their end customer.
 
Both terms are used especially in the field of electronic commerce.

Question 3

What is Content Management?

Accepted Answer

Content Management is a powerful tool that allows information to be generated within a context and made available to the public through digital media, whether social networks, websites or blogs.
 
Content management combined with a digital strategy gives rise to Content Marketing.
 
In content generation, multiple platforms are considered and content can be generated in the form of text, graphics, images, video, etc.

Question 4

What is SEO? (Search Engine Optimization)

Accepted Answer

SEO or search engine optimization is defined as the set of actions developed to improve the organic positioning of a website, that is, it determines the position of a website in search engines (Google, Bing, Yahoo, etc.)
 
Positioning yourself on the Internet is what allows a website to stand out on the Internet, which translates into appearing in the first positions of a search on Google or another search engine.
 
When we talk about SEO we are normally talking about organic positioning, which would mean positioning yourself only based on a well-developed site without paying for online advertising.

Question 5

What is user experience?

Accepted Answer

User experience is related to a set of factors that are generated in the interaction between the user and different devices (PC, tablet, Smartphone, Smart TV, etc.) through web pages or digital programs.
Experience shows how factors must be combined so that the client interacts better with the content of the website, whether in terms of time, place or conversion objectives set by the digital strategy.

Question 6

How to sell online?

Accepted Answer

We help you answer this question with a comprehensive proposal that will allow you to take your business to the online world and have a website that allows you to generate sales on the Internet (better known as e-commerce).
This way you can have a payment gateway like Transbank or Mercado Pago, track your customer's experience and generate product shipments.
Get to know the websites we develop at Bep Be Partners (https://www.bepbepartners.com/diseno-y-desarrollo-web)and choose the one that best suits your current needs.

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We customize your website quickly and professionally, generating and managing your corporate image (design and brand).

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BEP BE PARTNERS LLC

BEP BE PARTNERS SpA

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We find a quick solution tailored to your needs We customize your website quickly and professionally, generating and managing your corporate image (design and brand).